RadioCentre, the trade body for UK Commercial Radio, commissioned us to produce a Podcast of their annual report. RadioCentre’s members are made up from over 300 radio stations from across the UK. It was crucial that the final product was engaging and had a hint of that ‘Commercial Radio’ sound. The brief was to create a Podcast that brings to life the very static content of the Annual Report whilst showcasing the management team and involving as many other staff as possible.

The final product was made up from the five sections of the report:

   R - Revenue

   A - Audience

   D - Digital

    I  - Influence

   O - Organisation

Management introduced each section and then several members of staff featured throughout the Podcast - sharing their achievements, relevant to the section of course! We chose some music that had received a lot of airplay but worked alongside the content to help bring it to life.

Have a listen - click on the play button (15MB).