PODCASTS

Reach a new audience
People consume media differently, so including another media option could help you reach new audience. Audio podcasts allow a listener to multi-task, so they could end up listening to you on the way to work, whilst walking the dog, or while they browse the web.

Relationship Building
Podcasts help give your online or e-mail content ‘tone of voice’. Because podcasts are also opt-in, it means that people choose to listen.

Content
Giving away useful information can highlight your expertise in your field, giving your content a more human feel, thus making it your company more approachable. You could also record seminars and conferences so that people who couldn’t make the event can listen and those that did make can listen back.

Is podcasting right for you?

People consume media in a variety of ways so a podcast can help you reach a new audience. Here are a few questions you should ask yourself before creating a podcast:

Who do you want to reach?
This is a question that’s often overlooked by people. Who is your target audience? While you might think only young tech-savvy men download podcasts, research indicates that the podcasts are popular with older people too:

On the whole, podcast downloaders tended to be male, young and educated. Notably, people between the ages of 35 and 54 represented about half of the podcasting audience.

Why do you want to reach them?
If you’re only going to use a podcast as an “infomercial” to sell your product or advertise yourself, then you’re unlikely to gain any regular subscribers. If you want to teach people new skills or want to provide some insight into your particular industry then your podcast is far more likely to reflect well on you or your business.. Just think for a moment - if you’re not providing any value to listeners, then why make a podcast in the first place?

Can you produce a regular podcast?
It’s pointless offering a podcast if you won’t be updating it on a fairly regular basis - be it weekly or monthly. Try to stick to a regular schedule if you want to keep your subscribers happy.